Systems make
experiences
possible.
I'm Andie — a product designer who thinks in systems. I bridge strategy and craft, building design foundations that scale and experiences that feel inevitable.
Selected work
Good design is invisible. Great systems are too.
I'm a product designer who believes the best design work is the kind that makes you forget a designer was ever involved. My work spans product strategy, UX research, interaction design, and design systems.
I specialise in 0→1 product work and building the design infrastructure that lets teams move fast without breaking things. Currently open to full-time roles and contract engagements.
0→1 product work, UX research, interaction design, and strategy. I work best on complex, ambiguous problems where the design shapes the product direction.
Token architecture, component libraries, Figma infrastructure, and governance. Built multi-brand systems used across enterprise products at scale.
Designing AI-powered features that feel natural, not bolted-on. Transparent reasoning, explicit invocation, and trust as core principles.
Usability testing, interview synthesis, and research-led decisions. I find drop-off before redesigning — not after.
Let's build something worth using.
Open to full-time roles, contract work, and conversations about design systems, AI, and complex products.